What is Technical SEO and why does it matter?


You may have a visually appealing website with engaging content, but still not rank high on search results. This is due to technical issues on the website that prevent search engines from crawling, indexing, and ranking. Our SEO experts help to fix the issue that is stopping your SEO growth.

What is technical SEO, and how does it help search engine ranking?

Technical SEO involves fixing website page speed, structure, broken links, internal links, redirects, robots.txt, XML sitemap file, mobile friendliness, and canonicalization to help search engines render, crawl, and index your website page easily.

Technical SEO also enhances user experience, allowing users to navigate through web pages without any issues.

Fixing technical problems helps Google to rank high, drive traffic, and increase conversion.

What are the key elements of technical SEO?

There are many elements involved in technical SEO; here are a few most important ones.

Crawlability and Indexation: Crawlability helps search engine bots to crawl through web pages and index them in their database.

Website Speed: fast-loading websites rank high on search engines also better user experience.

Site Architecture: internal linking, logical structure helps search engines to navigate through the website, while URL structure gives a rich user experience to visitors.

Mobile friendliness: A well-designed responsive website ensures a better user experience and ranks high.

Why does technical SEO matter?

Technical SEO is the backbone of search engine optimization. In general, Technical SEO enhances crawlability, indexing of web pages into the search engine’s database, helping the website to rank high, and giving a rich user experience.